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Welcome to
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Draive Cars
• Welcome to • Draive Cars
Ai personal project
/Imagine a new car brand. But digital.
In the era of virtual reality, where Ai rules and where a car can be driven in many non-physical ways, we have created a totally digital car brand, using various Ai tools, giving life to unknown cars and segments, where trends, fashion, music and art go hand in hand.
/Digital native. On Instagram.
All content generated is digital and the Instagram platform. All publications have been prepared thinking as a whole and in different formats.
/Main content.
The main content is brand shootings about the different models of the brand. Very visual content, with identity, consistent with the brand, under a specific aesthetic. The content is divided into different verticals that are the models or segments of the brand, depending on the type of model.
/And more content. But variety.
Beside from the main brand content, we will try to play with different formats, styles (video, animated gif, static image...) but also with different types of participatory content for people, whether contests, actions at key moments during the year... etc. The objective is to create and generate a variety of content in every sense.
/Future shootings reveal.
As if it were an Ai photographer, in parallel to the publications, the brand's different shootings are worked on. Here are some examples of future publications. The content is varied in terms of models, locations, props... but always under the same code and look and feel of the brand.
Brand path
Brand path
Where can this go?
From driving a car in a future digital world, to appearing in video games, movies, digital content... and thinking even bigger, what if one day a real model can be built? Time will tell.
Pt.2
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Creation
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and
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Design
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Pt.2 • Creation • and • Design •
/Creation. Shooting Art Direction.
In the brand creation process, apart from the strategic part, the research and proposal of art direction is very important. From Cicely Hey, to Blade Runner, through Britt Marling, Vogue, Polestar or Dune, the visual world has been built on a solid pool of references, creating something new and different with a very marked personality.
/Creation. Brand design.
Apart from and in parallel to the AD/aesthetics of the brand, a specific branding and brand design has also been created for the graphic part. To do this, a different code has been sought based on current brutalism and different fonts and graphic elements very present in the technological and digital world of the 90s.
/The logo.
The logo follows this very marked retro-non-technological static that contrasts with the aesthetics of the brand's content but at the same time complements it and gives it an aggressive-technological-modern point with a lot of personality and very consistent with the brand's style.
The imagotype is born from seeking aggressiveness, modernity and digital technology, and shows very well the appearance or creation of any element, in this case the brand's vehicles and shooting, simulating stars or the effect of something appearing digitally.
For example, when we create a prompt, in this case with Midjourney, it is the digital effect that something new appears.
/Graphic visual code. Some stuff.
Finally, a lot of graphic content has been created and compiled as graphic resources to be able to build and create this visual identity through a resource all under the aesthetics of the brand's design, in this case Brutalism.
Thank for your time! :)
Thank for your time! :)
/A gift for you.
If you've made it here, thank you for your patience. I leave you some stickers of the brand here, download them!