Affinity Ultima Petmoji

Digital Innovation

Times change and so does the way we communicate. And having an emoji with our face has become the order of the day. As campaign for Affinity Italy, we created the first ever Petmojis in order not to leave man's best friends out of this trend.

Agency: Shackleton Accenture Song  Production: Accenture  Client: Ultima Italy

We created a simple app that allowed you to customize an emoji with your dog or cat's face.


Choosing between all kinds of variables, getting the most realistic result 
 and ending up having it on your Whatsapp' keyboard to share it with the world.